When Parul got home from work, her husband insisted they go immediately to look at the house he found them. Parul was exhausted but went along; however, she found that she didn't like anything about the house and was annoyed with her husband for making her look at it. What factor is most likely influencing her buying decision?

Question

Quizplus · Accepted Answer

Parul's buying decision is most likely influenced by situational matters, such as her exhaustion and annoyance at the timing of the house viewing, rather than her culture, social class, reference groups, or personal image.

When Parul Got Home from Work, Her Husband Insisted They