Ned and Brad had their new windows installed and invited the neighbors over to see them. The neighbors asked them how they liked them, to which they responded, "They're great!" This exemplifies which step in the consumer buying process?

Question

Quizplus · Accepted Answer

The statement "They're great!" in response to the neighbors' inquiry about the new windows reflects the postpurchase evaluation step of the consumer buying process, where consumers assess their satisfaction with the purchase.

Ned and Brad Had Their New Windows Installed and Invited