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Heritage Crest Bakery Started Out with a Sourdough Bread Recipe

Question 40

Multiple Choice

Heritage Crest Bakery started out with a sourdough bread recipe. Over the years, it has added other styles of bread like rye, wheat, white, and potato. Together, the Heritage Crest breads can best be described as a


A) product mix.
B) promotional line.
C) purchase point.
D) product line.
E) price segment.

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