Malachi and Isaac Are Planning to Build a Home Together

Malachi and Isaac are planning to build a home together. They begin researching the Internet to read reviews about different building services. They also meet with a few of the builders to discuss pros and cons and pricing. Malachi and Isaac are most likely in the ________ stage of the consumer buying process.

A) market research
B) value proposition
C) problem recognition
D) information search
E) evaluating alternatives