Sandeep works second shift and is always hungry when he leaves work at midnight. He doesn't want to cook when he gets home, so he stops at a fast-food restaurant on the way home. Which of the factors that influence buying behavior does this most likely represent?

Question

Quizplus · Accepted Answer

Sandeep's decision is influenced by situational matters, such as the time of day and his hunger, rather than social or cultural factors.

Sandeep Works Second Shift and Is Always Hungry When He