Stellan recently was promoted into a management position with KRS-One Finance. The promotion included a large raise. A few weeks after his promotion, Stellan decides to buy a car. Which of the factors that influence buying behavior does this situation most likely represent?

Question

Quizplus · Accepted Answer

Stellan's decision to buy a car after receiving a promotion and a large raise is most likely influenced by his change in social class. The raise and promotion signify an improvement in his financial status and social position, which can lead to changes in purchasing behavior to reflect his new status.

Stellan Recently Was Promoted into a Management Position with KRS-One