Ambassador Laundry is preparing its long-term marketing strategy. So far, it has documented what it does-commercial uniform cleaning for large business clients-and the fact that it will direct its marketing budget toward these types of businesses. What additional area does the company still need to consider in its strategy?

Question

Quizplus · Accepted Answer

The company needs to consider forces in the external marketing environment as part of its long-term marketing strategy to understand and anticipate external factors that could impact its business, such as economic conditions, competition, and regulatory changes.

Ambassador Laundry Is Preparing Its Long-Term Marketing Strategy