Savant Surveying works with private builders but receives the majority of its revenue from commercial building companies. As a result, its marketing team focuses their television and radio ads toward commercial companies. This best illustrates the concept of

Question

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Target marketing strategy involves focusing marketing efforts on a specific group of potential customers. In this case, Savant Surveying is targeting commercial building companies, which aligns with the definition of target marketing strategy.

Savant Surveying Works with Private Builders but Receives the Majority