Clarion Shampoo creates a new shampoo that is supposed to eliminate dandruff while also eliminating grey hair. It begins soliciting volunteers willing to have their hair professionally cleaned with the new shampoo. The volunteers are then asked for their feedback on the shampoo. This process can best be described as ________, a part of the ________ strategy step in the marketing process.

Question

Quizplus · Accepted Answer

Test marketing is the correct term for this process, as it involves testing a product with consumers to gather feedback before a full market launch, and it is a part of the product strategy step in the marketing process.

Clarion Shampoo Creates a New Shampoo That Is Supposed to Eliminate