Composite Vitamins hires Andujar as a marketing specialist. His first job is to review the company's pricing strategy. He begins by conducting online searches of the competition. He looks for information on product pricing and reads blogs and articles with pricing forecasts. This information best represents ________ data, which is part of the ________ step in the marketing research process.

Question

Quizplus · Accepted Answer

Secondary data is information that has already been collected by someone else and is available for use by others, which is what Andujar is using when he conducts online searches of the competition. This is part of the "collect facts" step in the marketing research process, where researchers gather existing data to understand the market better.

Composite Vitamins Hires Andujar as a Marketing Specialist