Revival Mineral Water has hired a web development company to create a new storefront app for mobile devices. It hopes that the storefront app will make it easier for customers to purchase its water in the future. This scenario would most likely be part of the ________ strategy in the marketing process.

Question

Quizplus · Accepted Answer

Creating a new storefront app for mobile devices to make it easier for customers to purchase products aligns with the "place" strategy in marketing, which focuses on how a product is distributed and how to make it easily accessible to customers.

Revival Mineral Water Has Hired a Web Development Company to Create