Peyton Jackson works for GameStart, a game design company. He was playing with his pet cat Tiger when he had a brainstorm for a new video game for cats called Pounce. The owner's screen would display running mice, flying birds, and creeping insects that are often the targets of cats' curiosity. The cat would touch the screen with its paws to stop the creatures from running away, and it would get rewards, such as actual cat treats and catnip, for each point gained. Jackson approached the president of GameStart with the idea. At first, the president rejected Pounce, but when Jackson set up a demonstration, featuring Tiger playing the video game, the president was won over. With Jackson's help, GameStart launched Pounce later that year. Peyton Jackson could best be described as a(n)
A) intrapreneur.
B) small business owner.
C) classic entrepreneur.
D) top manager.
E) expert.

Question

Quizplus · Accepted Answer

Peyton Jackson is best described as an intrapreneur because he developed a new idea and project within his existing company, GameStart, rather than starting his own separate business.

Peyton Jackson Works for GameStart, a Game Design Company