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Michael Khoury, a College Student Majoring in Business Management, Looks

Question 19

Multiple Choice

Michael Khoury, a college student majoring in business management, looks forward to starting his own business after graduation. He knows there are all kinds of ways to come up with a business idea. One day he is brainstorming for ideas while watching his nieces and nephews play. He gets an idea for a new product, a bicycle that converts into a child's stroller. Khoury's idea is an example of


A) simplifying an existing product.
B) combining two or more products.
C) spinning off one feature of a product.
D) changing materials in a product to make it cheaper.
E) adapting a product from one market to another market.

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