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Which Activity Would Be Used Inquantitative Research and Evaluation

Question 20

Multiple Choice

Which activity would be used inquantitative research and evaluation?


A) using mathematical analytics to determine the size of a target market
B) conducting a survey of mall visitors about interest in new store offerings
C) collecting sentiment analysis from a company's Facebook page
D) holding a focus group to determine consumers' feelings about a product
E) gathering feedback on an advertising campaign from selected viewers

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