After Fred finished his presentation, his customer told him that it all sounded great but the product was too expensive. Fred is entering which step in the personal selling process?

Question

Quizplus · Accepted Answer

Handling objections is the step in the personal selling process where the salesperson addresses concerns or issues the customer has with the product or service, such as price, which is the case here.

After Fred Finished His Presentation, His Customer Told Him That