No Slouch Ergonomic Solutions wants to ensure that its office chair and desk solutions get into as many stores as possible. Which type of promotional strategy would best suit the company's needs?

Question

Quizplus · Accepted Answer

A push promotional strategy is designed to "push" products through the distribution channel to the end consumer by convincing retailers to stock the product. This approach is suitable for No Slouch Ergonomic Solutions as it aims to get its office chair and desk solutions into as many stores as possible.

No Slouch Ergonomic Solutions Wants to Ensure That Its Office