Which of the following options would best be described as part of a pull promotional strategy?
A) an advertising campaign for a new product and its features presented to consumers via television
B) an interview between a reporter and the company president regarding their community volunteerism
C) a salesperson conducting a product demo for the owners of a retail store in the hopes they will agree to sell his company's products
D) a rebate program for customers who purchase a specific product during a weekend sale
E) a radio advertisement designed to ensure customers remember the benefits of the company's product
Correct Answer:
Verified
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Q43: _ advertising is a form of _
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