At a recent summer festival, Adventure Motors set up a product booth displaying three of its most popular off-road vehicles. Potential customers could enter to win one of the vehicles by filling out a comment card with basic customer information including an e-mail address. Adventure Motors can now use this information to set up a customer database to e-mail customers product information and sales promotions. What type of online marketing media does this represent?

Question

Quizplus · Accepted Answer

This represents owned media because Adventure Motors is using its own customer database, which it collected through the comment cards at the festival, to directly market to potential customers via email. Owned media refers to any web property that a company can control and is unique to its brand, such as websites, blogs, or in this case, customer email lists.

At a Recent Summer Festival, Adventure Motors Set Up a Product