Naveen did his homework. He researched pricing at all the local oil change service centers and decided to price his oil changes at a dollar less than anywhere else even though he would only make $1 per oil change. What pricing strategy is Naveen using?
A) demand-based
B) profit-based
C) target
D) cost-based
E) competitive-based

Question

Quizplus · Accepted Answer

Naveen is using a competitive-based pricing strategy by setting his prices based on the prices of his competitors, aiming to offer a lower price to attract customers.

Naveen Did His Homework