On the local coffee shop's anniversary, if you bought a bagel, you got a free cup of coffee. This is an example of
A) penetration pricing.
B) everyday low pricing.
C) discounting.
D) bundling.
E) psychological pricing.

Question

Quizplus · Accepted Answer

Offering a free cup of coffee with the purchase of a bagel is an example of bundling, where products are sold together as a single package deal.

On the Local Coffee Shop's Anniversary, If You Bought a Bagel