Columbia sells a men's t-shirt for $19.99 This demonstrates which pricing strategy?
A) penetration pricing
B) price skimming
C) discounting
D) bundling
E) psychological pricing

Question

Quizplus · Accepted Answer

Psychological pricing is demonstrated here, as the price is set just below a round number ($20) to make the product appear less expensive. This strategy leverages the psychological impact of pricing on consumers' perception of value.

Columbia Sells a Men's T-Shirt for $19