Wildcard Fertilizer has set a premium price on its growing solutions. The company believes the price will help set it apart from the competition, which will lead to an increase in customers valuing its products. This example best illustrates which pricing objective?
A) making a profit and return on investment
B) ensuring break-even
C) matching or beating the competition
D) creating prestige
E) making products more affordable to certain people

Question

Quizplus · Accepted Answer

Setting a premium price to differentiate products and attract customers who value the product highly aligns with creating a prestige pricing objective. This approach aims to establish a perception of exclusivity and superior quality.

Wildcard Fertilizer Has Set a Premium Price on Its Growing