Anders runs an online store housed on Amazon.com. He monitors competing stores and raises and lowers prices to match the competition. Which pricing objective does this example best represent?
A) skimming prices
B) matching or beating the competition and building market share
C) making a profit and return on investment
D) attracting and building customer base
E) adjusting target prices

Question

Quizplus · Accepted Answer

Anders is actively adjusting his prices to match or beat his competition, which aligns with the objective of matching or beating the competition and building market share. This strategy is focused on staying competitive in pricing to either maintain or grow his market share by ensuring his prices are as attractive or more so than his competitors.

Anders Runs an Online Store Housed on Amazon