Which of the following statements does not reflect LinkedIn's approach to its "People You May Know" campaign?
A) LinkedIn uses information about its members that is housed in operational databases.
B) LinkedIn organizes information about its members in a data warehouse.
C) LinkedIn uses prescriptive analytics to generate reports and discover patterns.
D) LinkedIn uses predictive analytics to discover that speed is very important in receiving positive responses.
E) All of the above accurately describe LinkedIn's approach to its "People You May Know" campaign.

Question

Quizplus · Accepted Answer

LinkedIn uses predictive analytics, not prescriptive analytics, for its "People You May Know" campaign. Predictive analytics helps in forecasting potential connections by analyzing existing data, whereas prescriptive analytics would suggest specific actions to take, which is not the primary focus described for this campaign.

Which of the Following Statements Does Not Reflect LinkedIn's Approach