Assume that you are a regular customer of a grocery store. Which of the following best describes the descriptive analytics component used by the store to make you a more valuable customer?
A) Storing information about you and loading it into data warehouses
B) Investigating correlations, sampling customer data, and summarizing data
C) Determining the grocery item that you will most likely purchase on your next visit
D) Offering coupons or discounts to maximize sales or profits

Question

Quizplus · Accepted Answer

Descriptive analytics involves summarizing past data to understand trends or patterns, which can include investigating correlations, sampling customer data, and summarizing data. This helps businesses understand their customer base better and make informed decisions to enhance customer value.

Assume That You Are a Regular Customer of a Grocery