Assume that you are a regular customer of a clothing store. Which of the following best describes the prescriptive analytics component used by the store to make you a more valuable customer?
A) Storing information about you and loading it into data warehouses
B) Investigating correlations, sampling customer data, and summarizing data
C) Determining the clothing item that you will most likely order on your next visit
D) Offering coupons or discounts to maximize sales or profits

Question

Quizplus · Accepted Answer

Prescriptive analytics involves recommending actions to achieve desired outcomes. Offering coupons or discounts is a prescriptive action aimed at maximizing sales or profits by influencing customer behavior.

Assume That You Are a Regular Customer of a Clothing