Informative and positive messages can be a page or more in length.
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Q4: Informative and positive messages include changes that
Q5: Primary purposes of informative messages include deemphasizing
Q6: Changes that are to the reader's disadvantage
Q7: Secondary purposes of positive messages include cementing
Q8: It's okay to make subject lines for
Q10: Reader benefits need not be included in
Q11: Stressing benefits when they make the reader
Q12: You don't need reader benefits when the
Q13: A summary is a form of informative
Q14: Computers can personalize the salutation of a
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