You don't need reader benefits when the reader's attitude toward the information doesn't really matter.
Correct Answer:
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Q7: Secondary purposes of positive messages include cementing
Q8: It's okay to make subject lines for
Q9: Informative and positive messages can be a
Q10: Reader benefits need not be included in
Q11: Stressing benefits when they make the reader
Q13: A summary is a form of informative
Q14: Computers can personalize the salutation of a
Q15: If a message contains any negative elements
Q16: Any negative elements should be eliminated from
Q17: "Good News"is an acceptable subject line for
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