If a message contains any negative elements at all, it cannot be classified as an informative or positive message.
Correct Answer:
Verified
Q10: Reader benefits need not be included in
Q11: Stressing benefits when they make the reader
Q12: You don't need reader benefits when the
Q13: A summary is a form of informative
Q14: Computers can personalize the salutation of a
Q16: Any negative elements should be eliminated from
Q17: "Good News"is an acceptable subject line for
Q18: Specific subject lines are a bad idea
Q19: If you have to choose between being
Q20: When you explain good news, you should
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