Reader benefits need not be included in every type of informative message.
Correct Answer:
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Q5: Primary purposes of informative messages include deemphasizing
Q6: Changes that are to the reader's disadvantage
Q7: Secondary purposes of positive messages include cementing
Q8: It's okay to make subject lines for
Q9: Informative and positive messages can be a
Q11: Stressing benefits when they make the reader
Q12: You don't need reader benefits when the
Q13: A summary is a form of informative
Q14: Computers can personalize the salutation of a
Q15: If a message contains any negative elements
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