During a recent hockey game, Patrick broke his stick. When he goes to the sporting goods store to replace it, he considers the price of the stick as well as its quality because he wants to avoid another broken stick. As an avid hockey player, who has used multiple stick brands, Patrick has two brands he prefers over the others, so he narrows his choice down to one of those two brands. The hockey stick in this scenario is an example of a ________ product.
A) convenience
B) shopping
C) specialty
D) generic
E) difficult-to-obtain

Question

Quizplus · Accepted Answer

In this scenario, the hockey stick is an example of a shopping product. These products are usually purchased after the consumer has compared competitive products and "shopped around."
Price, product features, quality, style, service, and image all influence the decision to buy these products.

During a Recent Hockey Game, Patrick Broke His Stick