Miller Electronics is getting ready to release a new computer that allows users to talk into its microphone and have the computer transcribe the words into a document. This new computer model will save customers time and the effort of having to use a keyboard to type what they want to write. Miller Electronics is currently in the commercialization step of the product development process. What is something the firm is likely to do at this stage in the process?
A) conduct a minilaunch of this new computer model in a limited area that represents the potential market
B) gear up for full-scale production, distribution, and promotion
C) develop a prototype of this new computer model
D) hire teams to research ideas in computer technology and user experience to further develop this new computer model
E) assess the firm's ability to produce and market this new computer model

Question

Quizplus · Accepted Answer

During the commercialization stage of the product development process, a firm gears up for full-scale production, distribution, and promotion of its products. Commercialization, the last stage in new product development, is the full introduction of a complete marketing strategy and the launch of the product for commercial success.

Miller Electronics Is Getting Ready to Release a New Computer