Tough Tread, a tire manufacturing company, is in the process of developing a new product. Its R&D team has shortlisted the idea of a tire fitted with a traction device to be used during heavy snowfall. It is in the process of transforming the idea into an actual model. Tough Tread is currently in the ________ stage.
A) idea development
B) business analysis
C) test marketing
D) commercialization
E) product development

Question

Quizplus · Accepted Answer

Tough Tread is currently in the product development stage. If a product survives the first three steps of the product development process, it is developed into a prototype that should reveal the intangible attributes it possesses as perceived by the consumer.

Tough Tread, a Tire Manufacturing Company, Is in the Process