In what stage of the new product development process would a marketing manager look at the organization's resources and objectives to assess the firm's ability to produce and market a product?
A) business analysis
B) product commercialization
C) idea generation
D) test marketing
E) new idea screening

Question

Quizplus · Accepted Answer

In the new idea screening phase, a marketing manager should look at the organization's resources and objectives and assess the firm's ability to produce and market the product. Important aspects to be considered at this stage are consumer desires; the competition; technological changes; social trends; and political, economic, and environmental considerations.

In What Stage of the New Product Development Process Would