The __________ strategy involves seeking growth in current markets with current products.
A) market development
B) market penetration
C) market alliance
D) market venture

Question

Quizplus · Accepted Answer

Market penetration strategy involves seeking growth in current markets with current products by increasing the market share of an existing product, or promoting the product aggressively, or even by increasing the usage of the product among existing customers.

The __________ Strategy Involves Seeking Growth in Current Markets with Current