A licensing strategy involves a contractual arrangement whereby a firm in one country gives other domestic or foreign firms the right to use all of the following except a __________.
A) production process
B) patent
C) trademark
D) royalty

Question

Quizplus · Accepted Answer

A licensing strategy involves granting rights to use production processes, patents, and trademarks, but not royalties. Royalties are payments made for the use of these licensed properties, not a right or property to be licensed out.

A Licensing Strategy Involves a Contractual Arrangement Whereby a Firm