__________ is a special type of licensing agreement whereby an organization provides the product, technology, process and/or trademark, and most of the marketing program.
A) Branding
B) Franchising
C) Exporting
D) Countertrade

Question

Quizplus · Accepted Answer

Franchising is a licensing agreement where the franchisor provides their trademark, products, and often a comprehensive system for operating the business to the franchisee, including marketing strategies and plans.

__________ Is a Special Type of Licensing Agreement Whereby an Organization