A __________ strategy for entering foreign markets makes it possible to avoid large capital investments or getting involved with the details of daily production and management.
A) multinational
B) export
C) licensing
D) multidomestic

Question

Quizplus · Accepted Answer

Licensing allows a company to enter foreign markets by granting a foreign company the rights to produce and sell its products, thereby avoiding large capital investments and the intricacies of daily production and management.

A __________ Strategy for Entering Foreign Markets Makes It Possible