Ian McFarlane is an employee with Charles Schwab. Top management believes that the benefits of local response will outweigh the extra costs of customizing. Charles Schwab has developed a __________ strategy.
A) multidomestic
B) global
C) franchising
D) international

Question

Quizplus · Accepted Answer

A multidomestic strategy involves customizing products or services to better suit local needs, which aligns with the belief that the benefits of local response outweigh the extra costs of customization.

Ian McFarlane Is an Employee with Charles Schwab