For the ____________ strategy to succeed, the customers of world-wide firms must have needs that are basically similar in many countries. Thus, primary marketing strategies are highly transferable across national boundaries.
A) exporting
B) multidomestic
C) global
D) multinational

Question

Quizplus · Accepted Answer

The global strategy is based on the premise that customers worldwide have similar needs, allowing firms to use the same marketing strategy across different countries. This contrasts with multidomestic and multinational strategies, which adapt to local differences, and exporting, which is a method of entering foreign markets rather than a marketing strategy.

For the ____________ Strategy to Succeed, the Customers of World-Wide