Question 1

According to Nancy Snow, Barack Obama won the 2008 presidential election because of which of the following?
A) His background in constitutional law, civil rights and the senate
B) The unpopularity of Sarah Palin
C) His powerful oratory skills and successful marketing
D) The role of the internet in the 2008 elections
E) All of the above

Accepted Answer

Nancy Snow emphasized Obama's powerful oratory skills and successful marketing as key factors in his 2008 presidential election victory.

Question 2

Which of the following women was President George W. Bush's Under Secretary of State for public diplomacy and public affairs and was once described as "the most powerful woman ever to serve in the White House" by the Dallas Morning News.
A) Hilary Clinton
B) Margaret Tutwiler
C) Dana Perino
D) Charlotte Beers
E) Karen Hughes

Accepted Answer

Karen Hughes held the position of Under Secretary of State for Public Diplomacy and Public Affairs during President George W. Bush's administration. She was a close advisor to Bush and her influence in the White House was significant, leading to the description by the Dallas Morning News.

Question 3

Margaret Tutwiler emphasized what on the part of the US government in public diplomacy?
A) A firm, aggressive stance
B) Active listening
C) The use of effective propaganda
D) The use of new media
E) People to people diplomacy

Accepted Answer

Margaret Tutwiler emphasized the importance of active listening in public diplomacy to better understand and engage with international audiences.

Question 4

Which of the following women was selected by Colin Powell to rebrand America and was once referred to as the "Queen of Branding?"
A) Laura Lang
B) Margaret Tutwiler
C) Dana Perino
D) Charlotte Beers
E) Karen Hughes

Accepted Answer

Charlotte Beers was selected by Colin Powell to rebrand America and was known for her expertise in advertising and branding, earning her the nickname "Queen of Branding."

Question 5

Charlotte Beers earned her position as Under Secretary in part by selling what product successfully?
A) L'Oreal Cosmetics
B) Avon
C) Uncle Ben's Rice
D) Folgers Coffee
E) Brawny Paper Towels

Accepted Answer

Charlotte Beers is known for her success in advertising, particularly with her work on the Uncle Ben's Rice brand, which contributed to her reputation and eventually led to her appointment as Under Secretary of State for Public Diplomacy and Public Affairs.

Question 6

James Glassman referred to American diplomacy as a "war of ___________."
A) Images
B) Ideas
C) Sound bites
D) Positioning
E) None of the above

Accepted Answer

James Glassman referred to American diplomacy as a "war of ideas," emphasizing the importance of ideological and intellectual engagement in diplomatic efforts.

Question 7

Obama's first Under Secretary for public diplomacy, Judith McHale, emphasizes what?
A) People to people diplomacy
B) Active listening
C) Positioning
D) The use of effective propaganda
E) A firm, aggressive stance

Accepted Answer

Judith McHale emphasized "people to people diplomacy" as a key aspect of her approach to public diplomacy during her tenure.

Question 8

Which of the following is an example of successful use of public diplomacy?
A) China building cultural centers across the world
B) Iran's use of satellite television and radio networks in the Middle East
C) Al-Qaeda's use of both old and new media to spread its message
D) All of the above
E) None of the above

Accepted Answer

Public diplomacy involves efforts by a government or organization to influence public opinion in other countries through cultural, educational, and informational programs. All the examples given (A, B, and C) illustrate different entities using various platforms to influence or engage with international audiences, fitting within the broad scope of public diplomacy strategies.

Question 9

According to Nancy Snow, public diplomacy is currently:
A) A new subfield of global communications
B) Tied to social influence, rhetoric, persuasive communication and international exchange and engagement
C) A modern concept ensconced in the ideological struggle of the Vietnam War
D) Both A & B
E) Both A & C

Accepted Answer

Public diplomacy, as described by Nancy Snow, is a new subfield of global communications and is also tied to social influence, rhetoric, persuasive communication, and international exchange and engagement.

Question 10

Which government agency was responsible for public diplomacy in the United States from 1953 until 1999?
A) The United States Information Agency
B) The United States Department of State
C) The United States Department of the Exterior
D) The United States Department of Homeland Security
E) None of the above

Accepted Answer

The United States Information Agency (USIA) was responsible for public diplomacy and broadcasting overseas to promote American values and policies from 1953 until it was integrated into the Department of State in 1999.

Question 11

In founding the Edward R. Murrow Center for Public Diplomacy, Edmund Gullion sought to:
A) Dissociate public diplomacy from the loaded term "propaganda" with all its negative associations from World War II
B) Create an official center for the newly emerging field of public diplomacy
C) Elevate the role of the diplomat serving the public in the Foreign Service from that of a government public relations or advertising "sales" agent
D) Both A & B
E) Both A & C

Accepted Answer

Edmund Gullion aimed to redefine and elevate the concept of public diplomacy, distinguishing it from the negative connotations associated with propaganda, especially those stemming from World War II. He also sought to enhance the stature and role of diplomats, moving beyond the perception of them merely as government PR or advertising agents, thereby emphasizing the importance of serving the public interest in diplomatic efforts.

Question 12

Edward Murrow, referring to his position in the Kennedy administration, once said that harnessing the national interest overseas required what?
A) Intelligence and Cunning
B) Credibility and Integrity
C) Understanding and Strategizing
D) All of the above
E) None of the above

Accepted Answer

Edward Murrow emphasized the importance of credibility and integrity in effectively promoting national interests overseas.

Question 13

New public diplomacy actors include which of the following?
A) Public information officers
B) Government broadcasters
C) International terrorists
D) Both A & B
E) All of the above

Accepted Answer

New public diplomacy actors include a wide range of entities that influence international public opinion and policy, extending beyond traditional government diplomats. This includes public information officers and government broadcasters, who directly engage in shaping narratives and disseminating information. Additionally, international terrorists also act as unconventional public diplomacy actors by using media and propaganda to influence public opinion and government policies globally.

Question 14

One-way public diplomacy strategies include which of the following?
A) CNN
B) Twitter
C) BBC
D) YouTube
E) PBS

Accepted Answer

The answer of One-way public diplomacy strategies include which of...

Question 15

Hillary Clinton, on her trip to Thailand, emphasized what to improve bilateral relations?
A) Free trade agreements
B) Increasing official diplomatic visits from the United States
C) A weekly radio program discussing global issues
D) Education and cultural exchanges
E) All of the above

Accepted Answer

Hillary Clinton emphasized education and cultural exchanges as a means to improve bilateral relations during her trip to Thailand.

Question 16

Germany is rebranding itself as:
A) A Land of Ideas
B) A nation of science and culture
C) A land of poets and thinkers
D) A nation of innovative products
E) All of the above

Accepted Answer

Germany is rebranding itself to encompass a broad spectrum of its national identity and strengths, including its rich cultural heritage in literature and philosophy ("a land of poets and thinkers"), its strong tradition in scientific innovation ("a nation of science and culture"), and its reputation for high-quality, innovative products. This comprehensive approach reflects the multifaceted nature of Germany's contributions to the world.

Question 17

China places a stronger emphasis on:
A) Courting the opinion of the Chinese people
B) Courting the opinion of the overseas public
C) Courting the opinion of the United States
D) Courting the opinion of core governments
E) Courting the opinion of the United Nations

Accepted Answer

China places a stronger emphasis on domestic stability and the opinion of its own people to maintain internal control and legitimacy.

Question 18

Israel's rebranding efforts have included:
A) Promotion of Israel as a multicultural and secular nation
B) Encouraging young Israelis to conduct civilian-based diplomacy through posting videos on YouTube
C) Promoting Israel as an independent nation with a strong military
D) Both A & B
E) Both B & C

Accepted Answer

Israel's rebranding efforts have included promoting itself as a multicultural and secular nation and encouraging young Israelis to engage in civilian-based diplomacy, including posting videos on YouTube. These strategies aim to showcase Israel's diverse culture and society and leverage the power of social media to communicate its narratives.

Question 19

A person with "good guanxi" or "wasta" is someone who:
A) Through influence of his or her personal contacts, can resolve a problem or take care of a requested need quickly
B) Has lots of charm and personality, often celebrities
C) Is physically attractive and admired by both men and women
D) Is a person of status, political power, and wealth
E) None of the above

Accepted Answer

Guanxi and wasta refer to the concept of leveraging personal networks or connections to solve problems or accomplish tasks, not necessarily related to charm, attractiveness, or status.

Question 20

The goal(s) of exchanges in public diplomacy is to what?
A) Support reciprocity
B) Establish rapport
C) Show personal commitment
D) Build continuity and trust over the long term
E) All of the above

Accepted Answer

Exchanges in public diplomacy aim to support reciprocity, establish rapport, show personal commitment, and build continuity and trust over the long term, making all of the listed options correct goals of such exchanges.

Quiz 4: Public Diplomacy: New Dimensions and Implications

According to Nancy Snow, Barack Obama won the 2008 presidential election because of which of the following?

Which of the following women was President George W. Bush's Under Secretary of State for public diplomacy and public affairs and was once described as "the most powerful woman ever to serve in the White House" by the Dallas Morning News.

Margaret Tutwiler emphasized what on the part of the US government in public diplomacy?

Which of the following women was selected by Colin Powell to rebrand America and was once referred to as the "Queen of Branding?"

Charlotte Beers earned her position as Under Secretary in part by selling what product successfully?

James Glassman referred to American diplomacy as a "war of ___________."

Obama's first Under Secretary for public diplomacy, Judith McHale, emphasizes what?

Which of the following is an example of successful use of public diplomacy?

According to Nancy Snow, public diplomacy is currently:

Which government agency was responsible for public diplomacy in the United States from 1953 until 1999?

In founding the Edward R. Murrow Center for Public Diplomacy, Edmund Gullion sought to:

Edward Murrow, referring to his position in the Kennedy administration, once said that harnessing the national interest overseas required what?

New public diplomacy actors include which of the following?

One-way public diplomacy strategies include which of the following?

Hillary Clinton, on her trip to Thailand, emphasized what to improve bilateral relations?

Germany is rebranding itself as:

China places a stronger emphasis on:

Israel's rebranding efforts have included:

A person with "good guanxi" or "wasta" is someone who:

The goal(s) of exchanges in public diplomacy is to what?