Yield management's major contribution toward setting room rates is its recognition of the:
A) Amount of room inventory available (in-house supply and demand)
B) Height of the floor of the room assigned
C) Quality of the room's furnishings and amenities
D) Importance of local competition
E) All of the above

Question

Quizplus · Accepted Answer

Yield management primarily focuses on optimizing revenue through the management of inventory levels and pricing strategies based on supply and demand. It does not directly concern the physical attributes of the rooms or the local competition, but rather how to price and allocate the available room inventory to maximize revenue.

Yield Management's Major Contribution Toward Setting Room Rates Is Its