Which of the following is an advantage for firms that adapt a marketing program for an individual market?
A) Firms will rely less heavily on foreign market intermediaries for large sales.
B) Customers will have numerous products and services from which to choose.
C) Products and services will specifically meet the needs of customers in that market.
D) Governments will be more flexible towards firms that modify products and services.
Correct Answer:
Verified
Q23: A standardized marketing approach is most likely
Q24: Which of the following will most likely
Q25: A global brand can best be defined
Q26: Adaptation is most appropriate in countries with
Q27: All of the following are reasons that
Q29: Adaptation is more costly than standardization because
Q30: Brand equity can best be defined as
Q31: Which of the following factors most likely
Q32: Which of the following is a strategy
Q33: All of the following are characteristics of
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