All of the following are characteristics of global new-product planning teams except ________.

Question

Quizplus · Accepted Answer

Global new-product planning teams are primarily focused on developing products that can be launched and marketed internationally, rather than developing country-specific marketing tactics. These teams indeed involve employees with special expertise, include geographically-diverse employees, and are assigned to develop international products, making option B the exception.

All of the Following Are Characteristics of Global New-Product Planning