If a customer did a transaction with an online store after getting recommendation from a friend, the trust with this online store was established through:
A) calculative process
B) prediction
C) transference process
D) intentionality
E) capability

Question

Quizplus · Accepted Answer

The trust in this scenario was established through a transference process, where the customer's trust in the online store was influenced by the trust or positive recommendation of a friend. This means the customer's trust was transferred from a trusted person (the friend) to the online store.

If a Customer Did a Transaction with an Online Store