The Main Idea Behind Uses and Gratifications Theory (UGT) Is

The main idea behind Uses and Gratifications Theory (UGT) is that

A) people cannot articulate the reasons or gratifications underlying their media consumption
B) people do not realize they are being influenced by the media
C) people's social reality is affected over the long term by media content and portrayals
D) people actively seek out specific media and content to obtain specific gratifications