When Campbell's introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies?
A)Selling concept
B)Production concept
C)Customer concept
D)Marketing concept
E)Retailing concept

Question

Quizplus · Accepted Answer

The marketing concept is focused on meeting the needs and wants of customers through the creation and delivery of value. In this scenario, Campbell's responded to customer demand for low-sodium soups by introducing a line of such products, which aligns with the marketing concept.

When Campbell's Introduced a Line of Low-Sodium Soups in Response