Promotions used by retailers to encourage consumers to shop at a particular store are known as
A) trade-oriented promotions.
B) public relations.
C) consumer-oriented promotions.
D) direct marketing.

Question

Quizplus · Accepted Answer

Consumer-oriented promotions are strategies used by retailers to directly incentivize consumers to shop at their store, such as discounts, coupons, or special events.

Promotions Used by Retailers to Encourage Consumers to Shop at a Particular