In shopping for a new laptop computer for her masters degree program,Jocelyn has narrowed the alternatives to four brands.She is considering Dell,Toshiba,Sony,and Hewlett-Packard.These four brands make up Jocelyn's
A)awareness set.
B)evoked set.
C)framing set.
D)external search.
E)inert set.

Question

Quizplus · Accepted Answer

The set of brands that Jocelyn is considering, which includes Dell, Toshiba, Sony, and Hewlett-Packard, is referred to as her evoked set. This is because these brands are the ones that Jocelyn is actively considering and may choose from, based on her evaluation of their features and benefits. The other sets listed in the question, such as the awareness set and inert set, do not necessarily imply active consideration or evaluation of the brands within them.

In Shopping for a New Laptop Computer for Her Masters