The degree of commitment to international marketing can range on a continuum from national or domestic orientation to a global orientation.

Name: The degree of commitment to international marketing can range on a continuum from national or domestic orientation to a global orientation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is true. The level of commitment to international marketing can vary depending on the orientation of the company, ranging from a focus on the domestic market to a global approach.

The Degree of Commitment to International Marketing Can Range on a Continuum